The Bulgari Serpenti gained prominence almost immediately after its launch in 1948. Its reputation grew even further when Elizabeth Taylor wore a famous gold Serpenti bracelet-watch during the filming of Cleopatra in 1962.
Over the decades, the Bulgari Serpenti has taken on many avatars, from playful enamel versions to exquisite creations adorned with rare gemstones and intricate details. Having reigned as an icon for 77 years, the Bulgari Serpenti seemed to have it all. However, something was missing—until now.
The wait is finally over, as Bulgari has done the unthinkable: the Serpenti has gone mechanical. Why is a mechanical watch often considered better than a battery-powered one? Because mechanical movements embody centuries-old craftsmanship, require only periodic maintenance instead of battery replacements, and often carry an emotional and collectible appeal that many quartz watches cannot match.
The automatic BVS100 Lady Solotempo movement made its debut at LVMH Watch Week 2025 with the Serpenti Seduttori collection, along with two new Serpenti Tubogas models in rose gold. Each watch now features a transparent sapphire case back revealing an oscillating weight, beautifully decorated with snake-inspired scales. After 77 years of evolution, the Serpenti’s journey to this mechanical milestone deserves to be seen and celebrated.
The new caliber is a miniature marvel, only 3.9 mm thick, ensuring that the iconic case retains its elegance and signature touch. For watch enthusiasts, this mechanical upgrade comes with a price that might spark envy among current Serpenti owners. For example, the stainless steel Seduttori with a diamond bezel, previously priced at $7,550, now costs $10,200, while the rose gold Serpenti with a double wrap has jumped from $47,100 to $52,000. If you’re tempted to splurge, visit Bulgari’s website for specific pricing details.
The BVS100 movement took three years to develop at Bulgari’s state-of-the-art manufacture in Le Sentier. Weighing just 5 grams, it offers an impressive 50-hour power reserve. Watch enthusiasts will also be thrilled to know that this new automatic movement will soon be available in other LVMH watch brands. While men have enjoyed the Bulgari Octo Finissimo Ultra COSC, it’s now time for women to indulge in what Hodinkee calls “the best-designed women’s watch in the world.”
Source: LuxuryLaunches. This content was created with the help of AI and reviewed by the editorial team.
